Magento Hosting | Updated: May 27th, 2026
Magento performance expert Ivan Chepurnyi has spent nearly two decades optimizing some of the most demanding Magento infrastructures in the world. From being one of the original Magento core developers at Varien to helping merchants scale complex Magento environments today, Ivan has become a respected authority on performance engineering, scalability and infrastructure optimization.
At Hosted Power, we recently sat down with Ivan to discuss the evolution of Magento, common scalability pitfalls and why infrastructure performance still matters more than ever.
“I am the go-to person for solving Magento performance issues.”
Ivan’s role in the Magento ecosystem has evolved significantly over the years, but one thing has remained constant: solving difficult performance problems.
Today, he primarily works with merchants and agencies struggling with scaling issues, inefficient implementations and rising infrastructure costs. His work ranges from hands-on performance optimization to rewriting Magento indexers for large-scale catalogs.
“Nowadays, I do a lot of optimization work by fixing existing projects in both customizations and the core platform itself.”
Beyond consulting, Ivan also dedicates time to teaching developers worldwide through training sessions focused on performance bottlenecks and optimization techniques.
From Varien to Adobe: Watching Magento Evolve
Ivan’s Magento journey started in 2006, when he joined Varien - the company behind Magento - as part of the original core development team.
Since then, he has witnessed every major transformation of the platform:
- Varien → eBay
- eBay → Primera
- Primera → Adobe
According to Ivan, one of the biggest challenges throughout Magento’s evolution has been the loss of institutional knowledge as the platform scaled from a small engineering team into a global enterprise ecosystem.
“A lot of decisions and visions for it were lost.”
That experience is one of the reasons why Ivan now focuses heavily on education and community knowledge-sharing.
The Biggest Magento Performance Challenges Today
When asked about the most common technical issues affecting Magento performance at scale, Ivan highlighted several recurring problems developers still struggle with:
- Poor cache hit ratios
- Excessive frontend communication
- Overuse of Redis
- Classic N+1 query problems
These bottlenecks directly impact infrastructure costs and scalability.
“Performance is crucial, as efficient code directly affects the price of infrastructure.”
Why TurboStack Stood Out
Ivan recently tested Hosted Power’s TurboStack platform and shared several observations about the experience.
According to him, the combination of:
- SSH access
- carefully selected CPUs
- integrated Varnish Enterprise support
- and overall ease of use
creates a compelling price-to-performance offering for Magento developers and agencies.
One feature that particularly surprised him was the ability to provide custom nameservers directly within the platform.
“Easy to use, SSH access and well-selected CPUs give a good price-to-performance offer on the market.”
Ivan also mentioned that built-in Tideways profiling support would be his “dream feature” for Magento hosting providers.
Running 200 Magento Stores on a Single Node
One of Ivan’s most fascinating recent projects is domaine200.fr — an ambitious Magento experiment running 200 Magento storefronts on a single node.
The project originated from a real-world client challenge:
- a limited hosting budget
- hundreds of storefronts
- shared product data
- and demanding performance requirements
To make it work efficiently in Magento 2, Ivan spent:
- 16 hours building optimizations
- 40 hours generating datasets
The result demonstrates just how far Magento scalability can be pushed with the right architecture and optimization strategy.
Why Magento Developers Choose Hosted Power
Magento is one of the most demanding eCommerce platforms on the market. That’s exactly why we built TurboStack.
Hosted Power’s TurboStack platform is specifically designed for Magento agencies, developers and merchants who require:
- high-performance infrastructure
- flexible environments
- effortless scalability
- automated updates
- proactive monitoring
- and complete development freedom
With a co-managed hosting approach, our customers can focus on building and optimizing Magento stores while we handle infrastructure, monitoring, security and performance management 24/7.
Final Thoughts
Magento performance is no longer just a technical concern - it’s a business-critical factor that directly impacts infrastructure costs, scalability and customer experience.
As Ivan Chepurnyi explains, efficient code and optimized infrastructure go hand in hand. And for Magento merchants aiming to scale without compromise, having the right hosting foundation matters more than ever.
About Hosted Power
Hosted Power delivers a European cloud platform purpose-built for demanding applications such as Magento and Adobe Commerce. With TurboStack, agencies and merchants gain access to scalable infrastructure, advanced caching, automated maintenance, and expert support, ensuring outstanding performance, reliability, and security at scale.
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